From Lead to Sale with Justin Christianson: The Power of Revenue Operations in Driving Conversions Artwork

The RevOps Baddie

RevOps is gaining traction as an innovative approach to managing the entire revenue generation process and optimizing it for efficiency and effectiveness. The future of sales is likely to be heavily influenced by this movement. To gain insights into this evolving landscape and learn about the latest strategies and technologies being used by revenue leaders, tune in to the RevOps Baddie podcast. Hosted by Brianna Dunbar-DeMike, the Vice President of Revenue Operations at Skaled Consulting LLC, this podcast will feature conversations with top revenue leaders and experts. You'll hear thought-provoking discussions on topics such as bridging the gap between marketing, sales, and customer success, creating a unified go-to-market model, and driving more revenue while lowering costs. With actionable takeaways and practical advice, the RevOps Baddie podcast is a must-listen for anyone looking to stay ahead in this rapidly changing economic environment.

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The RevOps Baddie

From Lead to Sale with Justin Christianson: The Power of Revenue Operations in Driving Conversions

May 31, 2023 • Brianna Dunbar-DeMike & Justin Christianson • Season 1 • Episode 5

On today's episode, we have Justin Christianson, Founder of Conversion Fanatics, which was recently acquired by Fusion92. He's here to share his expertise on optimizing the customer journey for better conversion rates.

Justin explains that his work involves identifying and prioritizing areas of the customer journey that need optimization. He shares an example of a project that led to a significant increase in conversion rates. He also discusses the importance of gathering and analyzing data to identify trends and pain points in the customer journey.

Justin talks about prioritizing and implementing changes based on data and customer feedback. He also discusses the challenges of making trade-offs between short-term conversion rate improvements and long-term customer retention.

Tracking the impact of changes made to the customer journey on conversion rates is crucial, according to Justin. He also shares insights on how to ensure that customer support and sales teams are aligned and equipped with the necessary tools and training to drive conversions.

Justin also stresses the importance of monitoring and responding to changes in the competitive landscape and market trends that may impact conversion rates. He also talks about integrating data from multiple sources and systems to gain a comprehensive view of the customer journey.

Finally, Justin discusses the importance of collaboration with other teams such as Marketing and Product Development to optimize the customer journey and drive conversions.

Overall, this episode provides valuable insights into how revenue operations can drive conversions by optimizing the customer journey. If you're interested in boosting your conversion rates, then you won't want to miss this episode!

Summary
Justin’s background.
0:05
How do you identify and prioritize areas of optimization?
2:07
Gathering and analyzing the data.
4:41
How to prioritize and implement customer journey changes.
7:09
The importance of making changes to your website.
9:15
Good optimization isn’t just about button color rates.
13:58
Using scarcity and urgency to drive sales.
15:36
Don’t race to the discount.
17:57
Don’t overcomplicate your marketing.
20:45
How do you monitor and respond to market trends?
23:19