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The RevOps Baddie

RevOps is gaining traction as an innovative approach to managing the entire revenue generation process and optimizing it for efficiency and effectiveness. The future of sales is likely to be heavily influenced by this movement. To gain insights into this evolving landscape and learn about the latest strategies and technologies being used by revenue leaders, tune in to the RevOps Baddie podcast. Hosted by Brianna Dunbar-DeMike, the Vice President of Revenue Operations at Skaled Consulting LLC, this podcast will feature conversations with top revenue leaders and experts. You'll hear thought-provoking discussions on topics such as bridging the gap between marketing, sales, and customer success, creating a unified go-to-market model, and driving more revenue while lowering costs. With actionable takeaways and practical advice, the RevOps Baddie podcast is a must-listen for anyone looking to stay ahead in this rapidly changing economic environment.

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The RevOps Baddie

GTM Strategies with Rachel Bergman, a GTM Leader for SaaS Companies

June 21, 2023 • Brianna Dunbar-DeMike & Rachel Bergman • Season 1 • Episode 8

In today's episode, the host interviews Rachel Bergman, a GTM Leader, CRO, Growth & Revenue Leader, and Advisor. Rachel shares her insights and experiences on go-to-market (GTM) strategies for SaaS companies and how RevOps plays a critical role in overcoming challenges and achieving success.

Rachel begins by giving a short summary of her work as a GTM leader and advisor. She then discusses the main challenges SaaS companies face when developing GTM strategies, such as market saturation, buyer behavior changes, and limited resources. She emphasizes the importance of RevOps in overcoming these challenges by aligning sales, marketing, and customer success teams and streamlining processes.

Rachel provides valuable insights into how RevOps can facilitate alignment between sales, marketing, and customer success teams in go-to-market planning. She suggests that RevOps can help to define and track metrics and KPIs, such as customer acquisition costs, customer lifetime value, and churn rates, to ensure that GTM strategies are effective and efficient.

Rachel explains how RevOps can help SaaS companies improve customer acquisition and retention in their GTM strategies by optimizing the customer journey and identifying areas for improvement. She highlights the role of technology in developing and executing GTM strategies and how RevOps can ensure the right tools are in place.

Rachel shares common mistakes SaaS companies make in their GTM strategies and how RevOps can help avoid them. She emphasizes the importance of collaboration between departments, such as product development and finance, to ensure a successful GTM strategy.

Rachel provides insights into how RevOps can help SaaS companies adapt their GTM strategies as their business scales and evolves. She suggests that RevOps can help identify and capitalize on new market opportunities by tracking trends and analyzing data.

Rachel provides valuable insights into how RevOps can play a critical role in developing and executing successful GTM strategies for SaaS companies. She emphasizes the importance of alignment between sales, marketing, and customer success teams, tracking metrics and KPIs, leveraging technology, avoiding common mistakes, and adapting to changes in the market.